What should I ask website visitors after Christmas?

Switch the holiday questions for ones that fit what visitors do in January:

• On a returns page: "Did this page answer your return question?" (Yes / No)
• On new-year content: "What are you hoping to do differently this year?" (multiple choice)
• On a guide you will update: "What was missing from this guide?" (optional free text)

Set your results to the December dates and sort pages by the share of "Yes" to your first question, such as "Did you find what you were looking for?". The pages at the bottom of that list let the most visitors down when it mattered.

Read their comments next. A low score with comments about delivery dates calls for a different fix from a low score with comments about missing products.

Check your busiest pages too, even if their scores look fine. A small drop on a busy page affects more visitors than a large drop on a quiet one.

New-year pages, such as goals, budgets and fresh-start guides, often get most of their traffic early in January. Ask readers there what they want to change, with options you could write about or sell, and add "Something else" with a comment box. The answers are your first list of topics and products for the spring.

By October, nobody remembers what went wrong last December. Write a short list now: the pages to fix, what readers asked for, and which questions to keep for next year.

In Asklet, you can edit the live survey for January: each version keeps its own results, so December's answers stay separate.