What should I ask shoppers on product pages at Christmas?

Use the same questions on every product and category page, so you can compare them.

• "Did you find what you were looking for?" (Yes / No)
• "Is this for you or a gift?" (For me, A gift, Not sure yet)
• "What's stopping you from buying today?" (Price, Delivery date, Not sure it's the right gift, Comparing other shops, Just browsing, Something else)
• "What would help you decide?" (optional free text)

A gift buyer needs different things from the page than someone buying for themselves: a size they can guess, a gift receipt, a returns window that runs past Christmas. If many shoppers on a product answer "A gift", those details belong near the top of the page in December.

Look at the answers per product or category, not for the whole shop. "Delivery date" on many pages points to one fix: show the last order date for Christmas on every product page. "Not sure it's the right gift" on one product points to that page: better photos, a size guide or a clearer description.

Keep "Just browsing" as an option. Without it, browsers pick another reason and blur the results.

Asklet asks on the page and groups the answers by page and path. It doesn't see carts or orders, so the answers tell you what shoppers on each page say, not who went on to buy. Put them next to your sales report for the same dates.