What should I ask readers of holiday articles and recipes?

Three questions cover it. Only the first needs an answer.

• "Did this help you plan your holiday?" (Yes / No), or on a recipe, "Are you going to make this?" (Yes / Not sure / No)
• "What are you planning next?" (a short list of the topics you cover, with more than one answer allowed)
• "What should we cover before next Christmas?" (optional free text)

Holiday content is planned months ahead, and choosing the topics is the hard part. A multiple choice question with the topics you already cover shows which ones readers move on to. The free-text question at the end catches topics you had not thought of.

Keep the options in readers' words: "Christmas dinner for a crowd", not "Large-format festive menus".

If your holiday articles share a path such as /christmas/, one path pattern puts the survey on all of them.

If they are spread across sections such as recipes, travel and gifts, put them in a theme such as "Christmas 2026" in Asklet to see their answers added together and each article's own numbers. A page has one theme at most, so this replaces its usual theme for the season.

Read them in early January, while the season is fresh, and write down the three topics readers asked for most. That list is the start of next year's holiday plan.

Compare the share of "Yes" across articles too. A recipe that readers say they won't make may need clearer steps, a shorter ingredient list or a photo of each stage.