Hotjar alternatives in 2026, grouped by what you used it for
Hotjar is now part of Contentsquare. The alternatives below are grouped by job, so you can replace only the part you used. Asklet covers on-page feedback with no cookies.
Hotjar is now part of Contentsquare. As of October 2026, hotjar.com sends visitors to Contentsquare, new sign-ups get a Contentsquare account, and existing Hotjar users sign in there with the same details. Hotjar's heatmaps, recordings and surveys are now part of Contentsquare's product range.
Hotjar did several jobs through one tracking script: heatmaps, session recordings, on-site surveys and a feedback widget. If you only used one of them, you can replace that part on its own.
Hotjar alternatives by job
Start with the group that matches what you used Hotjar for.
Heatmaps and session recordings
To keep watching where people click, scroll and leave, you need another behaviour analytics tool. Each of these records visitors with a tracking script, so check how it fits your cookie banner and privacy policy.
Microsoft Clarity
Microsoft's free behaviour analytics tool, with click, scroll and area heatmaps and session recordings.
Asklet vs Microsoft ClarityPostHog
A set of product tools that includes product analytics, session replay, feature flags and surveys.
Asklet vs PostHogMouseflow
Behaviour analytics built around session replay and heatmaps, with funnels and form analytics.
Crazy Egg
A heatmap tool for website owners, with scroll maps, recordings and A/B testing.
On-site surveys and feedback widgets
If you mostly used Hotjar to ask visitors questions, a survey tool does that part on its own. The main difference between them is who sees a survey: everyone on a page, visitors who behave a certain way, or signed-in users you can identify.
Asklet
Short, anonymous questions chosen by page path, with results per page. No cookies, no identifiers and no consent banner.
How it works without cookiesSurvicate
Surveys across email, websites, products and apps, for teams running a full customer feedback programme.
Asklet vs SurvicateQualaroo
"Nudge" surveys shown to visitors based on targeting rules and how they behave on your site.
Asklet vs QualarooSprig
In-product surveys for ongoing product research, triggered by what users do and tied to their attributes.
Asklet vs SprigRefiner
In-app NPS, CSAT and CES surveys for SaaS teams, aimed at identified users and rolled up per account.
Asklet vs RefinerFormbricks
An open-source platform for link, website, in-app and email surveys that you can also host yourself.
Asklet vs FormbricksMopinion
Feedback collection across websites, apps and email, built for organisations running feedback at scale.
Asklet vs Mopinion
Bug reports and visual feedback
If people used the feedback widget to report bugs or point at broken parts of a page, use a tool that captures screenshots and sends the reports to your issue tracker.
Usersnap
Visual feedback and bug reports with screenshots and annotations, routed into a product team's workflow.
Asklet vs UsersnapUserback
Bug reports and feature requests with annotated screenshots, video and session replays, sent on to tools such as Jira or Linear.
Asklet vs Userback
Longer surveys shared by link
For research questionnaires you send by email or link instead of showing on a page, use a survey platform or a form builder.
SurveyMonkey
A full survey platform for market research, customer and employee surveys, with analysis built in.
Asklet vs SurveyMonkeyTypeform
A form builder that shows one question at a time, for sign-ups, applications, quizzes and longer questionnaires.
Asklet vs TypeformTally
A form builder where you write a form much like a document, shared by link or embedded on a page.
Asklet vs TallyGoogle Forms
The general-purpose form builder in Google Workspace, with answers sent to Google Sheets.
Asklet vs Google Forms
How we chose: each tool replaces one job Hotjar did. We describe what each product is built for from its own public information as of October 2026, and leave out prices and plan limits because they change. Check each product's website for current details.
We make Asklet, so it is listed first in the group where it fits. The other tools appear in no particular order.
Hotjar vs Asklet, side by side
| Hotjar | Asklet | |
|---|---|---|
| Built for | Behaviour analytics: heatmaps, recordings, surveys | Short questions on articles and pages |
| What it adds to your site | A tracking script | One lazy-loaded iframe |
| Cookies & consent banner | Typically part of the setup | No cookies, no identifiers, no banner |
| Data collected | Behaviour data plus answers | Only the answers, the page path and a timestamp |
| Results per page | Filtered per survey | Per website and per path, built in |
Choose Hotjar when…
- You need heatmaps or session recordings
- You are researching how people navigate whole flows
Choose Asklet when…
- You want direct answers without tracking your visitors
- You want feedback on every article without a consent banner
- You would rather not add a behaviour analytics vendor to your privacy policy
Hotjar and the other product names on this page are trademarks of their owners. This page is not affiliated with or endorsed by any of them. It describes what each product is built for, based on public information as of 2026-10-22. Check each product's own website for its current features and pricing.
Common questions
Can I use Asklet alongside Hotjar?
Yes. Some teams keep a behaviour tool on a few key flows and use Asklet for per-article feedback everywhere else.
Does Asklet need cookie consent?
No. The widget sets no cookies and stores no IP addresses, user agents or identifiers, so there is nothing to consent to.
What is the best alternative to Hotjar for surveys?
It depends on who you want to ask. To ask every visitor about the page they are on, without cookies, use Asklet. To target visitors by behaviour, look at Qualaroo. For signed-in users of a SaaS product, look at Sprig or Refiner.
Do I need a cookie banner for website surveys?
Under EU rules, consent is needed when a tool stores or reads information on the visitor's device that isn't strictly necessary, such as tracking cookies. Asklet sets no cookies and no identifiers. After someone answers, it keeps a short note in the browser's local storage so the same survey isn't shown again on that page for 3 hours; the note holds no personal data, and our cookie policy lists it. This isn't legal advice, so check with your own adviser for your setup.
What does the Contentsquare move mean if I only used Hotjar for surveys?
Your surveys and feedback now sit inside a larger experience analytics platform, under Contentsquare's plans, terms and privacy documents. Check Contentsquare's own website for what your account includes today. It is also a good moment to ask whether you still need a behaviour analytics script on your site at all. If short questions on your pages are the only part you used, Asklet covers that with one iframe and no tracking.
Is Hotjar still available?
Hotjar's tools carry on as part of Contentsquare. As of October 2026, the Hotjar website points to Contentsquare and new accounts are created there. See Contentsquare's website for the current details.
Is there a free alternative to Hotjar?
Yes. Asklet has a Free plan for one website, with 2 active surveys of up to 3 questions each and 100 responses a month. Paid plans raise those limits. For heatmaps and recordings, Microsoft Clarity is free. For the other tools, check each product's website for what it offers for free.
How do I switch from Hotjar to Asklet?
Create a survey, add your website and list the domains it runs on, then paste the Asklet snippet where you want the questions to appear. You can run both tools side by side while you compare.
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