What should I ask website visitors during the holidays?

Ask about the job they came to do this season, on the page where they are doing it: finding a gift, checking a delivery date or planning from a holiday article. One or two short questions on the page get more answers than a long holiday survey sent by email.

Start free All holiday survey questions

One question per page type

Start with a question that fits the page. Each one takes a single tap to answer:

On a gift guide: "Did this guide help you choose a gift?"
On a product or category page: "Did you find what you were looking for?"
On a delivery or returns page: "Did this page answer your question?"
On a holiday article or recipe: "Did this help you plan?"

Then add one question that explains the answer

A Yes / No tells you which pages work. The second question tells you why. Make it multiple choice with options in your visitors' words, such as "Who are you shopping for?" on a gift guide or "What did you want to find out?" on a delivery page.

Finish with an optional comment box for people who want to say more. Stop at three questions: holiday visitors came to get something done.

Ask on the page, not by email

An email survey arrives days later, when the shopper has bought the gift or given up. A question on the page catches them while the guide, the product or the delivery date is in front of them, and they can answer without leaving.

Asking on the page also tells you which page the answer is about. Read the results per page and per path, so a weak gift guide or a confusing delivery page stands out from the rest of the site.

Keep the wording for next year

Use the same questions and options all season, and again next November. Then you can compare one Christmas with the next, page by page.

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Set-up takes a few minutes, and the free plan covers one website or app.

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