Public sector
Ask "Is this page useful?" on public service websites
The Yes / No question GOV.UK made familiar, on every page of your service, with no cookies and nothing for residents to sign in to.
The problem
Public service websites are there to help people get something done: apply, pay, report, find out. Page views cannot tell you whether someone left with the answer or picked up the phone instead.
Many public bodies are wary of third-party tools that set cookies or track visitors. And a contact form that asks for a name and email is more than most people will fill in to say a page was unclear.
How it works with Asklet
- 01
Add one snippet to the page template
Paste one iframe at the end of your content template. Every page gets the widget, including pages you publish later.
- 02
Ask the familiar question
Set "Is this page useful?" as a Yes / No question on the default survey, with an optional comment: "What were you trying to do?". Every page without a more specific match gets it.
- 03
Give some services their own follow-up
Path patterns such as /council-tax/** or /parking/** let a service ask about its own task, for example "Were you able to pay your bill?".
- 04
Read the answers per page and per service
Results per path show which pages collect the most No answers. Themes group pages by service, so each service team can read the answers for its own pages.
/council-tax/** example path patternQuestions to start with
- Is this page useful?
- What were you trying to do?
- Did you find what you were looking for?
- How easy was it to complete your task today?
What you get
- A list of pages to fix, ranked by No answers
- Comments in residents' own words, with emails and phone numbers removed
- No cookies, no tracking identifiers and no sign-in for residents
- A widget built to meet WCAG 2.2 AA, usable with a keyboard or a screen reader
Common questions
What does the widget store on a resident's device?
No cookies and no identifiers. After someone answers, it keeps a short note in local storage so the same survey is not shown again straight away on that page. The note lasts three hours, stores page addresses only as short codes and holds no personal data. Our cookie policy lists it.
Is the widget accessible?
It is built to meet WCAG 2.2 AA: every control has a label and works from the keyboard, and the star and NPS buttons behave as a radio group for screen readers. Test it on your own pages as part of your usual accessibility checks.
Is Asklet connected to GOV.UK?
No. GOV.UK made the "Is this page useful?" question well known on its public pages. Asklet is an independent tool that lets any website ask the same kind of question.
Where are the answers stored?
Answers are stored with the page path and a timestamp, without IP addresses or user agents. Hosting and the database run on Amazon Web Services in the EU, and the privacy policy lists every processor.
What if a resident types personal details into a comment?
Emails and phone numbers are replaced with [removed] before the answer is saved. Other details, such as a name or an address, are not, so the comment field should ask people not to include them.
Does the widget make our site compliant with privacy or accessibility law?
No tool can do that on its own: compliance depends on your whole site and how you run it. Asklet keeps its own part simple to explain, with no cookies, no identifiers and an accessible widget. This is not legal advice.
Related
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